Cause:

By default, when IIS is installed on any version of the Windows Server 2003 family then IIS only serves static content (HTML).

Symptoms:

When you request dynamic content like an ASP.NET page, an Active Server Pages (ASP) page, a Common Gateway Interface (CGI) application or an Internet Services API (ISAPI) application on a Microsoft Windows Server 2003 server that is running Internet Information Services (IIS) 6.0 then you may receive any of the following error messages:

Error message 1

HTTP Error 404 – File Not Found

Error message 2

HTTP Error 404- File or Directory not found

Resolution:

Enable a Pre-existing Web Service Extension in IIS 6.0

To serve content to permit IIS that requires a specific ISAPI or CGI extension (already listed in the Web service extensions list) then follows these steps -

1)    Open IIS Manager, expand the master server node and then select the Web service extensions node
2)    Right-click the extension in the right pane of IIS Manager that you want to enable
3)    Click to select the Allow check box.

Add a New Web Service Extension to IIS 6.0

To permit IIS to serve content that requires a specific ISAPI or CGI extension (not already listed in the Web service extensions list) then follows these steps -

1)    Open IIS Manager, expand the master server node and then select the Web service extensions node
2)    Click Add a new Web service extension under Tasks in the right pane of the IIS Manager
3)    Type a friendly name in the Extension name box for the extension that you want to add Click Add in the required files box and then select the path and the name of the file that will handle requests for the specific extension. When you select the path and the file name then click OK
4)    Click to select the Set extension status to allowed check box if the extension must be enabled immediately
5)    Click OK to save your changes

So, HTTP 404 error indicates that the requested resource may be available in the future.

Related Posts

•    Increase conversions: Because of testing, it is easy to raise your visitor satisfaction and site effectiveness that leads to a higher return on your investments and higher conversion rates.

•    Listen to your visitors: Testing makes you to get direct feedback easily from your site visitors.

•    Eliminate guesswork: You can try any combination of content to look out what leads to the most conversions with Website Optimizer.

Google Website Optimizer is a free product from Google which allows you to run A/B tests and multivariate tests application to helps webmasters and online marketers to increase overall visitor satisfaction and visitor conversion rates by continually testing different combinations of website content. To make more sales, you need a Google account and the desire.

Google website optimizer can test any element that exists as HTML code on a page which includes fonts, calls to action, headlines, product copy, point of action assurances, product reviews, product images and forms.

An A/B Test is also called a split test as in this test; two versions of the page are tested against one another. This test involves a variation of the page and the original page and the variation can contain any changes. A/B tests are perfect for quick tests, for beginners, for websites with low traffic. In comparison to a multivariate test, you can get data very quickly.

A Multivariate Test is a test in which page variables like calls to action, headlines, buttons, paragraphs etc are tested against each other. At once, Google allows up to 1000 multivariable tests. Take an example, suppose if you have six headlines and need to test three variations for each then you can set up – 6 x 6 x 6 = 216 tests. Multivariate tests are the tests that require a long time to produce data, but are much more effective than A/B.

I hope you now understand the Google Website Optimizer.

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