• Advertising
• Promotions
• Customer service like direct response to customer complaints
• Broadcasting updates, announcements, news like additional PR resource
• Behind the scenes look at the organization

Good organizations define their goals for social media to be successful. Goals that may vary among platforms. Example, they may use Facebook for customer service and broadcasting updates, announcements etc. whereas Twitter may use for promotions.

They may use YouTube to give behind the scenes look at the organization. The success factor is depend upon the goals of an organization: as a result of a promotion, some number of new customers may be one goal; another may be responding to all customer complaints within a specified time in a customer service situation.

So, in this way, an organization may get benefits from social media.

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Conversion rate is measured in % which is equal to the (Number of Successes/ Total number of website unique visitors).

But do you know about how much conversion is OK or enough for your business?

Your conversion rate should be high enough to stay profitable for your venture. It can only be 1%, 2% or 3% or you may require a 20% conversion rate to be profitable because the higher the rate you actually achieve, the more will be good but yes, a zero conversion rate is really not good.

Just take an example:
Total profit in 1 year = Total sales in 1 year – Total operating cost

Where:

Total sales in 1 year = Total unique visitors x Conversion rate x Average dollars per sale
If you think that a low conversion rate causes a low profit every month/ year then it might not be the real problem. It doesn’t matter how high your conversion rate:

1.    If your total number of visitors is very low, you might not get a profitable number of conversions. You might need to review your targeted keywords, or your website. Update the content on a periodic basis.
2.    If the prices of your goods are very low compared to what is considered profitable and competitive then you will have a problem to have a profit. So, consider looking at how your competitors price the item and decide on the most competitive pricing.
3.    If you have an extremely high operating cost then you will have a problem to have a profit. So, look at your expenses and double checking the real value before you spend money on something for your business.

So, consider all these points to make you more and more profits.

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Benefits:

•    You are able to sell anything online
•    You are able to market your services at a low cost or for free
•    You are able to collect payment online
•    You are able to create affiliate systems and recruit affiliates
•    So many of how-to resources
•    So many of resources freely available online
•    People are open to sharing their knowledge on the internet

Very fast

Internet is made up of electrons therefore it is very fast. Just click a link and you could be in Australia, click another one and you could be in Europe. The WWW eliminates the need to go in any country as go any where with just the click of a button.

Low price

As the internet is made up of electrons, therefore there is not really anything physically to catch hold of like in a mortar and brick business. This minimizes your costs as you do not really need many buildings or materials.

Enable you to reach a global audience

Instead of setting up shop somewhere and sell to the people, you can set up an online shop and sell to the world. It means a huge increase in potential revenues and reduces the cost of setting up shops all over the world. So, you can easily reach your audience through WWW.

So, I hope you would like to set up your online shop and will go for Internet Marketing which is more convenient for you.

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Limitations

1.    Online Marketing  is not free as the cost of hardware, software, wed site design, online distribution costs, maintenance of your site and yes time, all should be factored into the cost of providing your product and service

2.    Still, the internet is considered as a source of information gathering for the majority of your customers. Many people are there who still prefer the live interaction when they buy. This may deter customers from buying if you have a small business with one location

3.    Over 50% of households shop online and this number is continued to grow, you are reaching less than two out of three households

4.    So many scams on the internet

5.    Timing of updates is critical so it’s easy to have outdated information on your site

6.    Is your website safe? Because of the fear of website’s security, many of the visitors will not want to use their credit card to make a purchase if they don’t know that your site is secure.

7.    No replacement is there for good old fashioned customer service. The majority of online marketers lack inquiry response programs and customer service. Therefore, your many online visitors will already have painted your website as poor service before contacted you. Also, the majority of sites have poor navigation that makes it tough for the visitor to find what they are looking for. Many sites were created without a customer service point of view.

8.    A lot of competition for your product already out there. When your visitor finds you then it means they have been checked many links already. Until and unless they can find what they are looking for quickly, they are gone.

Thus, we can say that there are some disadvantages of Online Marketing.

Develop your brand image and look with award winning website design.

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If I talk about its history, I should start from September 2nd when a small set of test data was transferred between computers at the University of California, Los Angeles in Kleinrock’s lab.

Now!  The concept of an internet free world is unimaginable and to a certain degree, frightening. It may be surprised to you to know that Rick Rolls and LOLCats were not in the minds of two universities of California 40 years ago when they began tests but successfully sent the data between two computers in 1969. Then there was the beginning of ARPANET which is now known as the internet.

The US Department of Defense Advanced Research Projects Agency Darpa has created Arpanet. The first connection in 1969 was between The Stanford Research Institute and The University of California Los Angeles. Connections had also been added to the University of Utah and The University of California Santa Barbara by the end of the year.

The first international network connection links the US with University College London in 1973. Because of the TCP/IP architecture, the Internet matured in the 70’s that was proposed by Bob Kahn at BBN first and then developed by Vint Cerf and Kahn at Stanford and others throughout the 70’s. In 1980, it was adopted by the Defense Department replaced the earlier Network Control Protocol (NCP) and by 1983, universally adopted.

To provide a communications network, the Internet was designed that would work even if some sites were destroyed by nuclear attack. Routers would direct traffic around the network via alternate routes, if the most direct route was not available.

Internet has become faster as well as increasingly accessible to non-technical communities; collaborative services and social networking have grown rapidly. Therefore, it enables people to communicate and share their interests in many ways.
Websites such as Twitter, Facebook, Linked-In, Flickr, YouTube, Second Life, blogs, delicious, wikis, and much more let people to share their interests with others everywhere.

So, this technology has completely changed our lives. Happy Birthday to you Internet and May you live long life!!

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