What do you mean by Opt-in e-mail advertising?
Opt-in e-mail advertising also called as permission marketing, is a method of advertising via e-mail that the recipient of the advertisement has to receive it. This method is developed by one of many marketers to eliminate the disadvantages of e-mail marketing.
This kind of marketing may evolve into a technology which uses a handshake protocol between [...]
What are the benefits of E-mail marketing?
E-mail marketing is a kind of direct marketing uses electronic mail as a means of communicating commercial or brings messages to an audience. All e-mails sent to a current and potential customer could be considered e-mail marketing.
E-mail marketing is used to refer to:
• sending e-mails to enhance the relationship of a merchant with its previous [...]
